The acquisition consists of the switch to Somerdale of AFF’s blended cheese processing property, manufacturers and related emblems. In doing so, Somerdale stated it is going to reinforce its place as a number one provider of blended cheese to greater than 30 international locations globally.
The acquisition will allow Somerdale to develop and develop its portfolio of blended cheeses developed particularly for the worldwide market. The deal will see Somerdale purchase the complete rights to manufacturers together with Tintern and Harlech, which AFF beforehand produced in partnership with Somerdale. In doing so, it is going to enable Somerdale to offer larger focus to those manufacturers, with plans already within the pipeline to develop gross sales by new product improvement, packaging and advertising.
On account of the acquisition, Somerdale will switch the manufacturing of blended cheese to its different cheese making companions. These embrace Joseph Heler, the cheesemaker based mostly in Cheshire, which already produce a lot of the cheese that options in Somerdale’s best-selling Westminster and Coopers Hill manufacturers.
The information of the acquisition comes when Somerdale’s vary of basic and modern blended cheeses are in robust progress with branded gross sales up 10.4% 12 months on 12 months.
Alan Jenkins, Director of Somerdale Worldwide stated, “We’re delighted to have acquired the property of AFF’s blended cheese enterprise. Particularly, it is going to strengthen our place because the main exporter of British blended cheeses and, working carefully with our award-winning cheese makers, it is going to allow us to offer larger focus to the event of manufacturers resembling Purple Dragon which is already one in every of our largest promoting manufacturers within the US market.
“Throughout each established worldwide markets resembling North America and Australia, and new rising markets resembling China gross sales of our branded blended cheeses are rising strongly. Key to that is our means to supply progressive and nice tasting flavour mixtures; create tailor-made and seasonal blended cheeses that may present actual pleasure and some extent of distinction to a cheese fixture; and reply to the rising consumer-demand for demonstrable high quality, provenance and the evermore essential use of unpolluted elements and labeling. Our acquisition of the AFF blended cheese enterprise will reinforce each our capability and capabilities on this quick rising and dynamic a part of the market.”
In December, AFF introduced it was ending its manufacturing of flavored, blended cheeses, to deal with increasing and growing its exports and value-added traces.
AFF stated it has been experiencing progress on this space during the last 5 years consistent with market developments, and has made investments to help rising demand for merchandise resembling halloumi fries, mozzarella sticks and jalapeño poppers.
The enterprise secured a seven-figure finance bundle from HSBC UK in 2020 to spend money on its traces of chilled and frozen dairy and plant-based appetizer and snacking gadgets and vegan ranges, and to achieve £50m ($67.5m) gross sales throughout the subsequent three years.
The corporate may even proceed to supply its goat’s cheese, its first product in 1981.